Hope Chemicals and InnoSweet announce a common marketing and sales approach for Acesulfame K

ZHANGJIAGANG, BRAUNSCHWEIG: Hope Chemicals and InnoSweet have announced that the sales and marketing activities for Hope's Acesulfame K in Europe and to multinational customers will be carried out exclusively under the INNTENSE™ AK brand name.

The decision, announced by Jicai Liu, chairman of Hope, and Achim Fölster, CEO of InnoSweet, is the logical consequence of the partnership set up between the two companies earlier this year.

'This decision underlines the need for recognised quality, which can only be guaranteed by a single approach to the market,' explained Mr Liu. 'By choosing to market our Acesulfame K product with InnoSweet, we can assure our customers that our production is of the highest standard at a time when rogue producers and traders have started to counterfeit Hope's label within China.'

Acesulfame K sold under the INNTENSE™ brand is manufactured according to strict quality standards, including HACCP and ISO 9001.